UX Designer, Designation
I pursued and onboarded the client for Designation. After a successful website delivery for Aladdin Companies, they hired the team to develop an app for their Insurance Premium Financing sector. I worked directly with Aladdin Companies and their brokerage, Great Plains Brokerage, and shadowed the job for 2 weeks. I developed UX personas, page flows, wireframes, layouts and AB tested the beta versions with both Aladdin Companies and Great Plains Brokerage. The app was launched successfully in Jan 2015 and since increased the efficiency of their enrollment process by 400%. We cut down a process that averaged 5 days to 15 minutes, using Ruby on Rails and electronic signatures.